You can never put too much emphasis on the importance of good web design. In a time when everything is competitive, you need to invest in every element of your website to make sure it does the job of earning you leads, increasing your traffic and hopefully, benefiting your bottom line in the long run.
But what exactly makes an effective web design?
If you look at most successful website nowadays, they all have one thing in common: simplicity. Gone where the days when websites were bursting with so many colours, patterns and text that made them look busy and overwhelming for visitors. Today, good web design is all about keeping things to a minimal. Remember that visitors don’t go to your website to admire your graphics. They’re in there to buy a product or find information. So eliminate details that are not relevant to your website and highlight those that will really help the purpose of your visitors.
With the popularity of social media sites that are heavy on imagery, it’s no surprise that most visitors will instantly look for images whenever they’re reading a blog or visiting a website. Even if you only have a few texts on your pages, good imagery can instantly capture the interest of your visitors, giving them a better perspective o the information you’d like to convey. Imagery isn’t only limited to photographs because you can also use buttons, graphics and icons to add character to your website.
Of course, you can’t forget about content and with that comes good typography. You need to consider two things when it comes to typography: it has to be legible and it has to send the right message. You can play with different font styles, sizes and highlights to emphasise headings and add texture to an otherwise boring page.
Visitors nowadays hate cluttered websites. Since people are used to getting fast results, they won’t spend a lot of time browsing through a website that doesn’t have a clear website layout. So make sure that your website is laid out properly where the flow of content and imagery is right, the navigation is easy, and every page is consistent with one another.
Finally, your website has a purpose and it’s not necessary to be the best-looking website out there, although aesthetics does help. You need to have one goal and that is to give visitors a great user experience every time they visit your website. That means making sure that the website is easily navigable, intuitive and has the right call to action to really engage your visitors. Avoid too many visuals that could distract your readers, don’t overcomplicate your functionalities, check all your pages for inconsistencies in layout and design, and make sure to eliminate any unnecessary actions that won’t help you achieve your goals.
Websites are definitely becoming more competitive. So if you want to be among the best in the bunch, you need to invest in these five important elements to make sure that your website is really serving its purpose. Visit vinedigital.com.au to know your options.